This guy here. He writes so well, you’d have thought he was a writer. He thinks so well. You'd have thought he was a thinker. But no, he calls himself a graphic designer. George Supreeth. World famous in Bangalore. Well, almost. And he debases himself by saying, he’s into advertising. Technically yes, but not 'advertising' as i see it. George. Nice guy. Trained martial artist. Hellboy fan. Jesus impersonator. Comics freak. Thinks he's funny. Graphic designer. Those of you who may have marvelled at the interiors of the WorldSpace showroom on Brigade Road, know that it was George at work. His blogger profile makes for interesting reading. So while he’s a supreeth, he’s also prolific as you can read. Very modest he is, no? Then drill down to nibtitude and look at his sketches and his comic and finally amble down to Ixmod for some interesting, though-provoking reads. What's Ixmod? Ixmod is George's Bangalore-based design collective. Huh? Ok. In their own words, IXMOD stands for Integrated Experience Modeling, a design process which accounts for all the experiential aspects of your brand. Huh? Figure it out for yourself at Ixmod, the website, and see why these words actually mean something, and why our man here (shown below in an awesome self portrait [taken from nibtitude]) is so good. Or vice versa. Or nothing. eeks!