Everybody, please welcome Dinesh, ad man extraordinaire. He’s the person who got me into advertising. Despite that, he’s still a very good friend of mine. The Man, under his chosen nom de plume F1 Speak is the first guest writer on the Bekku. Keep checking back for revelations, ramblings, and thoughts on life, the universe and whatever else he wants us to know. And knowing him, it’ll be worth every comma. And do check out Dinesh’s F1 Advertising. So you'll at least have a nebulous idea of things to come.